The Javits center in the heart of NYC affords event organizers endless decorating opportunities to set their desired tone. Working with Lead Dog Marketing, the agency for O Mag’s Live Your Best Life Weekend, the GES account managers and I directed the team through their options maximizing the impact of each set.
I designed 4 stages, “O” shaped entry ways, interactive workshops for sponsors in the Galleria, VIP lounge spaces and Crystal Palace impact pieces.
The result was an immersive Javits center for Oprah fans to enjoy themselves, without excess graphic square footage or displays.
Communicating the details of the designs to the Lead Dog team to prepare graphics files I created line drawings and Adobe templates and followed through to ensure the transition was smooth. I was on hand on site to help direct the installation and address any onsite quality issues.