CREATIVE DIRECTION + DESIGN launch event
Product launch event for Calculite top line lighting products. Recommended dramatic spots on the portable displays to enable an easy delivery in the warehouse space. Suggested black and white graphic design and RGB lighting around the perimeter with focused lighting on the graphics.
Presentation
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Structural design direction: minimal armature aesthetic to provide purpose to showcase the industrial design of the products. Final design with industrial pipe + fittings blended into the industrial environment and provided a sturdy and cost-effective build.
