HOW I WORK>
EXPERIENCE DESIGN
Architecture alone will not inspire your audience to tune in long enough to absorb your message. Meaningful engagement demands a multi-faceted approach that balances each objective in order to feel succinct & authentic. Whether you need someone to define the UX of the digital interactive or ideate brand integrated activities, I have developed the details and the ”big idea” for all stages.
Diligent content collection is powerful when it is paired seamlessly with a passionate + insightful eye. Using programs like Adobe Suite & Prezi I can develop the visuals that will resonate with your audience.
Directives can come into Design incomplete, leaving many designers expecting those gaps to be filled by others. I embrace the gaps and will look for ways to inject efficiency & opportunities into the process.
2D DEVELOPMENT
I have extensive experience in developing original artwork & branding as well as creating environmental graphics that reflect existing brand guidelines & expectations. 2D design in expansive spaces is an application that breaks many rules of digital & print applications. Use a designer who can articulate the parameters of the 3D space to develop impactful graphics.
I leverage AutoCAD & 3ds Max Design in tandem to build accurate & emotive environments. This approach facilitates a short path to creating CNC ready & executable drawings once design is approved. Using modular & truss system ACAD blocks I ensure that the adjoining custom architecture aligns. I’ll add value transitioning the design collateral into the Engineering & Management teams to follow the details through.
“Pietrina was a true partner to the sales team. She is a brilliantly creative outside the box thinker. She has the ability to listen to the client's wants and needs and to then design to meet those needs. As importantly, she has the unique ability to design "build-able" products. She cares about her client's internally and externally, and always saw her projects to a successful conclusion. I highly recommend Pietrina with no reservations.”
– Paul Cunniffe, former Vice President National Sales at GES [Global Experience Specialists]
